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BBC Future Media is an operational business division of the BBC based at Media City UK. It is responsible for all of the BBC's digital media services including BBC Online, BBC Red Button and BBC iPlayer. The idea for the division was conceived in 2011 to connect all areas of the BBC's digital viewing platforms. It is currently headed by the Director of Future Media; Ralph Rivera. ==History== BBC Online (1994) BBC Online is the brand name and home for the BBC's UK online service. It is a large network of websites including such high profile sites as: BBC News and Sport, the on-demand video and radio services co-branded BBC iPlayer, the pre-school site CBeebies, and learning services such as Bitesize. The BBC has had an online presence supporting its TV and radio programmes and web-only initiatives since 1994 but did not launch officially until December 1997, following government approval to fund it by TV licence revenue as a service in its own right. Throughout its short history, the online plans of the BBC have been subject to harassment from its commercial rivals. This resulted in various public consultations and government reviews to investigate their claims that its large presence and public funding distorts the UK market. BBC Red Button (1999) BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service, and is only available via digital television receivers. The service can be accessed via Digital terrestrial television(DTT) (DVB-T), satellite television (DVB-S) and cable television(DVB-C). The "Red Button" branding is no longer used within the BBC's own website. BBCiPlayer (2007) BBC iPlayer, commonly shortened to iPlayer, is branding used as an internet television and radio service and software application, developed by the BBC to extend its former RealPlayer-based and other streamed video clip content to include whole TV shows. BBC Future Media (2011) The original Future Media & Technology division was divided as a part of a corporate restructure within the BBC. The concept was to create a more streamlined business function that can respond more quickly to future developments in the industry. According to the Guardian Newspaper "The BBC's online presence now is like TV was in 1963. They still do not know what they are doing. It's about combining an understanding of technology, editorial and the BBC – and there's still not enough people in the business that understand all three." BBC Digital (2015) As of 1st April 2015 BBC Future Media was renamed BBC Digital 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「BBC Future Media」の詳細全文を読む スポンサード リンク
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